I’m researching an upcoming post on keyword use/measurement in SEO copy. I’d love it if you could help me out by telling me how you do things. document.write(”);This survey is powered by SurveyGizmo’s online survey software. Please take my survey now

I was recently interviewed by the very wonderful Serena Star and Johny B at Bondi FM. Have a listen if you’re keen to hear an intro to SEO and SEO copywriting, or if you’re keen to hear how I made a start in (was pushed into) the industry. Note that Serena runs a couple of [...]

This is just a quick screencast illustrating how to use Wordle word clouds to tell what your copy is optimized for. This is something good SEO copywriters have been doing for quite a while, so there’s nothing new here. (One of the main reasons I’m posting it is so I can link to it for [...]

Google’s Head of Spam, Matt Cutts, recently revealed what SEO copywriters have known for years: including generic product copy (e.g. manufacturer supplied) in your product descriptions can cause problems with your search ranking. So yes, you’re far better off writing your own product descriptions. Don’t worry, it’s not as scary as it sounds! I know [...]

Copywriter-in-training Shae Baxter emailed me today with a question. I thought my answer might be useful to others. (Sorry, I’ve done this twice in a row now!) The Question Is web content writing different from web copywriting? Are there different skill sets involved? My Answer Thanks for your email. Unfortunately the answer is yes. Some [...]

I’ll keep this short ‘n sweet: I’ve FINALLY release my new ebook, ‘Practical SEO Copywriting’. It captures most of what I know about SEO copy. Not just the theory, but the practice. How to do it right. How to handle the difficulties. And most importantly, how to balance the needs of Google against the needs [...]

The following four pieces of copy support a theory I’ve written about in a guest post at Science for SEO. The thrust of that post is that helpful, informative copy naturally contains the elements the search engines look for when assessing relevance. And now that the search engines are smart enough to find those elements, [...]

Most websites target a variety of audiences. And each is Googling something different. Here’s an example of how to think about keyword analysis, and how to structure your site around your target keywords (using ‘clustering’ or ‘theming’). Choosing keywords for your SEO copy & structuring your site around them from Glenn Murray on Vimeo. Please [...]

Some of my Twitter followers talk to me a lot I love my Twitter followers (although I hate the term ‘followers’). They’re so helpful and friendly and giving. And I have some brilliant conversations with them. I’d like more of my followers to do the same But I keep seeing the same names and faces [...]

I’m curious. My gut tells me that if the design of your website or brochure is wrong for your audience, you’re wasting your money investing in copywriting. Well, maybe not wasting it, but certainly not making the most of it. First impressions count. And I reckon if your design’s tacky, people will conclude that your [...]