Archive for the ‘Web Copy’ Category

Just released: BRAND NEW ebook, Practical SEO Copywriting

Friday, November 20th, 2009

I’ll keep this short ‘n sweet: I’ve FINALLY release my new ebook, ‘Practical SEO Copywriting’.
It captures most of what I know about SEO copy. Not just the theory, but the practice. How to do it right. How to handle the difficulties. And most importantly, how to balance the needs of Google against the needs of [...]

4 Examples of non-SEO copy that are naturally optimized for search

Wednesday, June 10th, 2009

The following four pieces of copy support a theory I’ve written about in a guest post at Science for SEO. The thrust of that post is that helpful, informative copy naturally contains the elements the search engines look for when assessing relevance. And now that the search engines are smart enough to find those elements, [...]

Copy Clip: Choosing keywords & theming your site – An example

Tuesday, May 5th, 2009

Most websites target a variety of audiences. And each is Googling something different. Here’s an example of how to think about keyword analysis, and how to structure your site around your target keywords (using ‘clustering’ or ‘theming’).

Choosing keywords for your SEO copy & structuring your site around them from Glenn Murray on Vimeo.
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Win 3 FREE pages of SEO copy

Thursday, March 19th, 2009

Some of my Twitter followers talk to me a lot
I love my Twitter followers (although I hate the term ‘followers’). They’re so helpful and friendly and giving. And I have some brilliant conversations with them.
I’d like more of my followers to do the same
But I keep seeing the same names and faces popping up in [...]

If your design’s wrong, should you really invest in copy?

Tuesday, December 9th, 2008

I’m curious. My gut tells me that if the design of your website or brochure is wrong for your audience, you’re wasting your money investing in copywriting.
Well, maybe not wasting it, but certainly not making the most of it.
First impressions count. And I reckon if your design’s tacky, people will conclude that your product or [...]

Blog ghostwriting for SEO: Pay peanuts, get monkeys

Monday, December 1st, 2008

Pay $10 – $25 per blog post?! Wow! Put me down for 200 of those. I imagine they’ll be top shelf link bait! Just what I need for my SEO…
C’mon! I know blogging is hard work and takes a lot of time, but do you really think the answer is outsourcing to someone cheap? How [...]

Facebook did WHAT?!

Tuesday, November 25th, 2008

Today’s ‘Marketing Pilgrim’ announced:
Facebook Note Removes British Juror from Trial

WHO removed her?! Unless Facebook has really extended its reach recently, I’m pretty sure IT didn’t remove the juror. I think it’s far more likely a judge did that!
The problem with this headline is that it’s written in the active voice but has no ‘Actor’. [...]

Google is right to penalize sites that over-optimize internal links

Friday, November 21st, 2008

In today’s blog post at Search Engine Journal, Ann Smarty reveals results indicating that Google penalizes sites with over-optimized internal links.
Specifically, she examined the effect of linking to the Home page using keyword rich anchor text. These results are very instructive (thanks Ann!), and they make a lot of sense. Google is right to [...]

A quick tip for keeping your readers on your copywriting slippery slide

Thursday, November 13th, 2008

In his acclaimed book, The Adweek Copywriting Handbook, copywriting big-gun Joseph Sugarman likens sales copy to a slippery slide. He says the sole purpose of the headline is to get the reader to read the first line of copy, the sole purpose of the first line of copy is to get the reader to read [...]

A copywriter’s vent about crap SEO copy!

Monday, November 3rd, 2008

I read an interesting blog post today: Low value content is destroying your website.
The guts of the post: most pages of most websites are low value. People hardly ever visit them, and if they do stumble upon them, they tend not to return. Only a handful of pages are visited often. Furthermore, “… what I [...]

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