Recently I released an ebook with Darren Rowse (aka Problogger). We launched it at a discounted price of $9.97, and said we’d be putting the price up to $14.97 on Sept 1. But we’ve changed our minds…
Come Sept 1, we’ll be increasing the price to $29.97 instead.
Why are we updating the book so early and [...]

I know what you’re thinking: “Can’t be done”. But I beg to differ. It can… now.
Australia’s leading blogger, Darren Rowse (aka ProBlogger), and I have just launched our new ebook, The Copywriting Scorecard for Bloggers. It’s a nice little resource that allows you to objectively measure the quality of your blog posts, from a copywriting [...]

My brother-in-law Phil has a real way with words. He’s also something of a stand-up comedian. So I’ve been at him to write freelance for me, but he keeps ignoring me. I thought it was simply ‘coz Paul Cunningham says I’m hard to work for, but it turns out he’s just not comfortable with the [...]

Ok. I’d really like to set some things straight on the issue of paid, high volume content (hereafter ’sausage-factory’ content).
Why do I want to set things straight?
Because it may seem I have opposing views on it (and I like to think there are a couple of people, at least, who care)…
I’ve been quite vocal about [...]

Remember my Mothers Day ebook special? Where I reduced my ebooks to $10 each? And where I said anyone who actually gave the ebooks to their mum, and filmed the event (complete with an explanation of what they are and why she’s getting them) would get a full refund? Well here’s the fallout. Watch and [...]

I get many emails asking for advice on how to become a successful freelance copywriter. I love helping, but I’ve always wished I had a better way of doing it. I think this video is that better way.
In this video, I discuss my top 10 tips for becoming a successful freelance copywriter. Not just writing [...]

I’ll keep this short ‘n sweet. In honor of all the hard work the mums of the world are putting in, I’m running a Mothers Day Special on my ebooks. (It may be a bit like buying a lawnmower for your wife’s birthday present, but there you have it!)
SEO Secrets — USD $79.95 $10
Use [...]

This is just a quick screencast illustrating how to use Wordle word clouds to tell what your copy is optimized for. This is something good SEO copywriters have been doing for quite a while, so there’s nothing new here. (One of the main reasons I’m posting it is so I can link to it for [...]

Google’s Head of Spam, Matt Cutts, recently revealed what SEO copywriters have known for years: including generic product copy (e.g. manufacturer supplied) in your product descriptions can cause problems with your search ranking.

So yes, you’re far better off writing your own product descriptions.
Don’t worry, it’s not as scary as it sounds!
I know that sounds scary, [...]

Copywriter-in-training Shae Baxter emailed me today with a question. I thought my answer might be useful to others. (Sorry, I’ve done this twice in a row now!)
The Question
Is web content writing different from web copywriting? Are there different skill sets involved?
My Answer
Thanks for your email. Unfortunately the answer is yes.
Some people are starting to think [...]