The following four pieces of copy support a theory I’ve written about in a guest post at Science for SEO. The thrust of that post is that helpful, informative copy naturally contains the elements the search engines look for when assessing relevance. And now that the search engines are smart enough to find those elements, [...]

I follow only around 100 people on Twitter. Only those who are really relevant to my interests and really engaging. Clare Lancaster is one such person. So when she told me she’d written an ebook teaching businesses how to use Twitter FOR business, I assumed it would be very good. I was wrong…
Clare’s book isn’t [...]

Most websites target a variety of audiences. And each is Googling something different. Here’s an example of how to think about keyword analysis, and how to structure your site around your target keywords (using ‘clustering’ or ‘theming’).

Choosing keywords for your SEO copy & structuring your site around them from Glenn Murray on Vimeo.
Please comment
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Whether you’re a copywriter or someone who’s about to hire one, this message is for you: 99% of the time, client supplied copy CANNOT BE FIXED. This video post explains why…

You can’t fix client supplied copy. Don’t try! from Glenn Murray on Vimeo.
Special Thanks
This was my first HD video post. As I did the whole [...]

This is the system I use to create, send and archive my copywriting proposals. With it, I can bang out a proposal and automatically save it in the right place. All in about 3 minutes. (TIP: Turn your volume up; I need a new mic!)

A streamlined quoting process for copywriters from Glenn Murray on Vimeo.
What [...]

By Angie Haggstrom, Freedom Freelance.
Facebook is a lot like your very own reception room. It’s a spot for professionals and small businesses to interact and introduce themselves to others, a sneak peak of who you are. If you’re going to make the most of it, branding and awareness should be your main focus. In short, [...]

I’ve written on the subject of long versus short copy before. At length (if you’ll pardon the terrible pun - it’s my blog, whatdyagonnadoaboutit?!). So I won’t go on about it here. Suffice to say that I think it’s horses for courses, and that long copy works well for some audiences and not for others. [...]

If you didn’t make it to SMX Sydney, I’m afraid I have some bad news. It was awesome! Great speakers, quality content, and some genuine people floating around.
This post is little more than a brain-dump. I’m just gonna mention some of the great people I met and list some of my takeaways (bear in mind, [...]

What is the ‘Inverted Pyramid’ approach to copywriting?
Paul Jones (director of Magneto Copywriting Training, and a guy who knows his stuff) published a very nice blog post today, about the ‘inverted pyramid’ approach to copywriting. You can read the details at his blog, but the essence of the inverted pyramid approach is that you lead [...]

Some of my Twitter followers talk to me a lot
I love my Twitter followers (although I hate the term ‘followers’). They’re so helpful and friendly and giving. And I have some brilliant conversations with them.
I’d like more of my followers to do the same
But I keep seeing the same names and faces popping up in [...]