Recently I released an ebook with Darren Rowse (aka Problogger). We launched it at a discounted price of $9.97, and said we’d be putting the price up to $14.97 on Sept 1. But we’ve changed our minds…
Come Sept 1, we’ll be increasing the price to $29.97 instead.
Why are we updating the book so early and [...]

I know what you’re thinking: “Can’t be done”. But I beg to differ. It can… now.
Australia’s leading blogger, Darren Rowse (aka ProBlogger), and I have just launched our new ebook, The Copywriting Scorecard for Bloggers. It’s a nice little resource that allows you to objectively measure the quality of your blog posts, from a copywriting [...]

My brother-in-law Phil has a real way with words. He’s also something of a stand-up comedian. So I’ve been at him to write freelance for me, but he keeps ignoring me. I thought it was simply ‘coz Paul Cunningham says I’m hard to work for, but it turns out he’s just not comfortable with the [...]

Ok. I’d really like to set some things straight on the issue of paid, high volume content (hereafter ’sausage-factory’ content).
Why do I want to set things straight?
Because it may seem I have opposing views on it (and I like to think there are a couple of people, at least, who care)…
I’ve been quite vocal about [...]

Remember my Mothers Day ebook special? Where I reduced my ebooks to $10 each? And where I said anyone who actually gave the ebooks to their mum, and filmed the event (complete with an explanation of what they are and why she’s getting them) would get a full refund? Well here’s the fallout. Watch and [...]

Rand Fishkin has published a very helpful post on SEO myths versus reality. An excellent read. But I think he — like many other SEOs — undervalues content. Especially for SMBs.
Rand’s problem attitude to content
This is the attitude I’m talking about:
“Those brands and sites that have… users invested in promoting their work are likely to [...]

I get many emails asking for advice on how to become a successful freelance copywriter. I love helping, but I’ve always wished I had a better way of doing it. I think this video is that better way.
In this video, I discuss my top 10 tips for becoming a successful freelance copywriter. Not just writing [...]

I’ll keep this short ‘n sweet. In honor of all the hard work the mums of the world are putting in, I’m running a Mothers Day Special on my ebooks. (It may be a bit like buying a lawnmower for your wife’s birthday present, but there you have it!)
SEO Secrets — USD $79.95 $10
Use [...]

This is just a quick screencast illustrating how to use Wordle word clouds to tell what your copy is optimized for. This is something good SEO copywriters have been doing for quite a while, so there’s nothing new here. (One of the main reasons I’m posting it is so I can link to it for [...]

Here’s a quote from Aaron Wall’s recent post, ‘Paid Content: the New Paid Link’:
“If paid links that subverts [sic] search relevancy algorithms shouldn’t count on the web graph, then why should Google trust paid content that subverts search relevancy algorithms?”
Aaron is concerned specifically with the recent USA Today / Demand Media deal, which will see [...]