I don’t often publish guest posts on this blog, but when Alex Petrovic, of Dejan SEO Company, approached me with an idea to write about the role of quality copywriting in reputation management, I was intrigued. It’s not something I’ve been involved in, myself, so I was keen to hear his thoughts. I’m glad I [...]

After the fun of last year’s Mothers Day special (that still makes me laugh!), I’ve decided to run it again this year… In honor of all the hard work the mums of the world are putting in, I’m running a Mothers Day Special on my ebooks. (It may be a bit like buying a lawnmower [...]

Some good writer friends have been pissing me off. I’m looking at you, James Chartrand, Amanda Gonzalez, Peter Shallard and Rachel Eldred. I love you, ‘n all, but enough’s enough!!! Amanda seems intent on eliminating exclamation points. Rachel’s almost as dedicated. Peter tells me I’m not as busy as I think I am, and James [...]

I stumbled upon this page today. Here’s a screenshot of it: I hated it. Maybe I just need another coffee, but I found myself switching off in the first sentence. What’s wrong with it? There are quite a few things wrong here, and I’ll touch on a few of them, but the thing I want [...]

I tweeted this question this morning: Unfortunately, my Twitter friends weren’t able to help me out much. Thanks anyway guys! You know I love you! So I had to actually do a bit of searching for myself! (Unacceptable, I tells ya!) What my search turned up Here’s what I found (all from Jakob Nielsen, and [...]

Bloggers and article marketers, if you’re outsourcing your writing, DON’T give it to a copywriter. I mean, let’s think about this… It’s about content marketing & SEO You want a link-worthy, keyword-rich piece, right? Something people will read, appreciate and share? (If you’re guest-blogging or article marketing, you want the same, because that’s what will [...]

Pssst. Don’t tell any of my prospective clients, but I reckon some of the best copywriting lessons come from songwriters. It’s not surprising, really, when you think about it. After all, it’s their job to engage listeners, and to compel them to buy. So I thought I’d list some of my favorite songwriters and discuss [...]

Fixed price was the natural way to go for me When I started Divine Write, back in 2002, it seemed natural to me to quote fixed prices. There were 3 reasons for this: When I get tradesmen to work for me, I always want to know how much they’re gonna cost. I’m a tight bastard! [...]

I’ve blogged a few times (and ranted many more) about the need for more readable writing, despite certain rules. Shame I didn’t put it quite this eloquently… What are your pet pedant peeves? What grammar Nazi laws annoy you the most? Please comment. Mine’s the one that forbids me to start a sentence with a [...]

I’m researching an upcoming post on keyword use/measurement in SEO copy. I’d love it if you could help me out by telling me how you do things. document.write(”);This survey is powered by SurveyGizmo’s online survey software. Please take my survey now