Direct Marketing (DM) / Sales Letter Copywriting
Engage, persuade, compel to act
Like ad copywriting, Direct Marketing (DM) copywriting must grab your reader immediately. Direct marketing copy tends to be un-solicited and most domestic and business decision makers receive mountains of the stuff. This means they're numb to it - or just about.
Direct mail people WANT to read
So how do I bring back feeling in your reader? Well first, I write a great headline. Something that relates to their situation (their problem, pain points, objectives, etc.). By their very nature, questions tend to be engaging so, if I'm sure of the answer, I'll ask one in the headline. (e.g. Need better ROI?" or Want more savings?). Of course, you can't always be sure the answer is what you want to hear, so sometimes it's more effective to simply declare a benefit (e.g. Eliminate server downtime or Relax for 12 days straight...). Then I write the rest of the DM piece to validate the headline.
As with my website copywriting and brochure copywriting, my DM copywriting conveys your credibility and authority. I may discuss your experience, your history, your values, your product features, the highlights of your service... But no matter what approach I take, I always ensure the copy revolves around benefits and leads inevitably to your call to action.
That's what makes effective DM copywriting.
Contact me for a fixed price quote
Whether you're after an advertising copywriter, website copywriter, or SEO copywriter, call Glenn in Sydney Australia on +612 4334 6222 or email me for a fixed price quote.
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